In my opinion, one of the most interesting parts of Joseph Sugarman’s The Adweek Copywriting Handbook is chapter 19.
This chapter teaches you 31 psychological tactics you can apply to your emails and all your other marketing campaigns right now to make them more compelling and get your readers to buy from you.
Here are some of the tactics he covered:
1. Honesty
Honestly, this shouldn't even be on the list, it should be a given. But I guess he's got to mention it because there are people out there that still market their businesses in shady and dishonest ways. Frankly, those types of people will always exist. But if you're honest with your audience, then you're already 10 steps ahead of them.
2. Human relationships
This is the top thing every business person should focus on. People would much rather talk to an actual human rather than a faceless company.
3. Storytelling
This is one of the most fun psychological tactics to use. Telling stories is a great way to grab attention, entertain and create bonds with your readers.
4. Consistency
Consistency plays a huge part in the success of your marketing efforts. Email your audience regularly. Once a week, three times a week, or even once a day. Your constant presence in their inboxes will make them remember you, and they'll always welcome you as long as your emails are valuable, of course.